É o mais recente trabalho a sair da Sagmeister & Walsh, uma das melhores agências de design do Mundo. Foi desenvolvido pela Jessica Walsh; Stefan Sagmeister assumiu a direcção criativa. Os dois contaram com o designer Wade Jeffree e com Joel Voelker.
Trata-se de um rebranding para a Function Engineering.
Function Engineering specializes in mechanical design and engineering for product development within, but not limited to consumer electronics, computing and networking, mobile, medical, robotics, entertainment, commercial and industrial equipment. Function approached us to create a new brand identity system. Narrowing in on Function’s expertise in designing hinge & linkage mechanisms, we designed a typographic system based on a hinge/pivot system. We expanded on the system by creating a series of icons, illustrations, and patterns which can be used flexibly across various collateral in print and online.