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Estamos habituados a ver as marcas activas no Twitter durante eventos importantes como o Super Bowl, os Grammys ou os Óscares; não durante a estreia de uma nova temporada de uma série de televisão. Mas Game Of Thrones não é uma série qualquer.
Game Of Thrones arrasta multidões. A temporada 4 estreou este domingo nos EUA, e muitas marcas viram nisso uma oportunidade de comunicação. De House Of Cards (sim, é uma marca) à Super Bock, sem esquecer a Delta Airlines ou a Pringles.
Welcome back, @GameofThrones. May the best House win. #FU pic.twitter.com/khW0Hg3MXK
— House of Cards (@HouseofCards) April 7, 2014
When you play the #GameOfThrones you win, or you die. RT to the friends you'll watch the premiere with. pic.twitter.com/4olrapTMCR
— Bud Light (@budlight) April 7, 2014
"Valar Bockhulis": todos querem beber uma. pic.twitter.com/dflG8DpGVB
— Super Bock (@SuperBock) April 6, 2014
There is only one thing we say to hunger. Not today! RU watching? #GOTPremiere pic.twitter.com/yh4hXSKnHJ
— Pringles (@Pringles) April 6, 2014
We know how to play the game #GoT #Season4 pic.twitter.com/gUNDK9mAF3
— Clorox (@Clorox) April 6, 2014
Our flight to #KingsLanding brought us a few visitors! #GameOfThrones Season 4 premiere takes off tonight. #GOT pic.twitter.com/SoLoZIGFlB
— Delta (@Delta) April 6, 2014
A Bluth never pays his debts. #GoT pic.twitter.com/EJrf6sYVTr
— Arrested Development (@bluthquotes) April 7, 2014
Ready to get medieval? Save $30 on a Slingbox & watch #GoT premiere this Sun. on your device. http://t.co/1oO6WJKtmR pic.twitter.com/y3ofEeMHNR
— Slingbox (@Slingbox) April 3, 2014
Which kingdom shall rule them all? #TakeTheThrone #WatchLikeaKing pic.twitter.com/9aDO06Mgia
— BurgerKing (@BurgerKing) April 7, 2014