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O Instagram anunciou esta semana ter 300 milhões de utilizadores, mais 20 milhões que o Twitter. Evan Williams, um dos fundadores da rede social dos 140 caracteres, disse “tá-se a borrifar” para o facto de o site de Kevin Systrom ter mais utilizadores.
Aliás, Evan Williams não percebe a insistência cega no número de utilizadores. O co-fundador do Twitter falou com o jornalista Erin Griffith da revista Fortune, lê aqui tudo o que ele disse:
It’s a question of breadth versus depth. Why is users the only thing we talk about? The crazy thing: Facebook has done an amazing job of establishing that as the metric for Wall Street. No one ever talks about, ‘What is a [monthly active user]?’ I believe it’s the case that if you use Facebook Connect—if you use an app that you logged into with Facebook Connect—you’re considered a Facebook user whether or not you ever launched the Facebook app or went to Facebook.com. So what does that mean? It’s become so abstract to be meaningless. Something you did caused some data in their servers to be recorded for the month. So I think we’re on the wrong path.
If you think about the impact Twitter has on the world versus Instagram, it’s pretty significant. It’s at least apples to oranges. Twitter is what we wanted it to be. It’s this realtime information network where everything in the world that happens on Twitter—important stuff breaks on Twitter and world leaders have conversations on Twitter. If that’s happening, I frankly don’t give a shit if Instagram has more people looking at pretty pictures.