Jony Ive promovido a Chief Design Officer da Apple


O guru do design da Apple, responsável pelo icónico iOS 7, é agora o Chief Design Officer. Jonathan Ive foi promovido e ocupa agora o mais alto responsável pelo design de uma das empresas mais valiosas do mundo.

Jony Ive foi durante anos o Senior Vice President of Design da Apple. A partir de 1 de Julho, será o Chief Design Officer, um cargo recentemente criado, que inclui não só a gestão do design industrial da empresa, como também a do design de software. Nesse sentido, Ive vai trabalhar com Richard Howarth, que no primeiro de Julho assumirá as responsabilidades de Vice Presidente of Industrial Design, e com Alan Dye, que vai ser o futuro Vice Presidente of User Interface Design.

Howarth [foto, à direita] faz parte da equipa do iPhone desde o desenvolvimento da primeira geração do produto. E Dye [foto, à esquerda] desempenhou um papel importante no redesign do iOS 6 para o iOS 7, bem como esteve envolvido na criação da interface do Apple Watch.

Como Chief Design Officer, Jony Ive será responsável não só pelo design dos produtos e software da Apple, mas também pelo das suas lojas e pelo do novo campus. Na verdade, a intervenção de Ive no novo campus estende para além do edifício em si; o executivo e designer será responsável pelo design de cadeiras, mesas e outros itens que será usados pelos funcionários nos novos escritórios.

The new apple campus. Impressive. #apple #cupertino

A post shared by Gabriela Hasbun (@gabrielahasbun) on

O jornal britânico The Telegraph tem um longo artigo, assinado por Stephen Fry, sobre o novo papel de Jony Ive e o seu futuro na Apple.

Já o site 9to5mac teve acesso a uma nota interna enviada pelo CEO Tim Cook à sua equipa; uma nota que reproduzimos de seguida:

Team,

I have exciting news to share with you today. I am happy to announce that Jony Ive is being promoted to the newly created position of Chief Design Officer at Apple.

Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5000 design and utility patents to his name. His new role is a reflection of the scope of work he has been doing at Apple for some time. Jony’s design responsibilities have expanded from hardware and, more recently, software UI to the look and feel of Apple retail stores, our new campus in Cupertino, product packaging and many other parts of our company.

Design is one of the most important ways we communicate with our customers, and our reputation for world-class design differentiates Apple from every other company in the world. As Chief Design Officer, Jony will remain responsible for all of our design, focusing entirely on current design projects, new ideas and future initiatives. On July 1, he will hand off his day-to-day managerial responsibilities of ID and UI to Richard Howarth, our new vice president of Industrial Design, and Alan Dye, our new vice president of User Interface Design.

Richard, Alan and Jony have been working together as colleagues and friends for many years. Richard has been a member of the Design team for two decades, and in that time he has been a key contributor to the design of each generation of iPhone, Mac, and practically every other Apple product. Alan started at Apple nine years ago on the Marcom team, and helped Jony build the UI team which collaborated with ID, Software Engineering and countless other groups on groundbreaking projects like iOS 7, iOS 8 and Apple Watch.

Please join me in congratulating these three exceptionally talented designers on their new roles at Apple.

Tim

Recorda agora um dos emblemáticos vídeos de Jony Ive:

(foto: Gabriela Hasbun para The Telegraph)